Braun

Braun has secured a lasting place in both industrial and design history. Its close collaboration with the Ulm School of Design and the design principles rooted in Bauhaus—such as Form Follows Function—paved the way for one of the most exciting design processes in Germany. Braun designers, led by Dieter Rams with his philosophy “Less, but better,” have significantly shaped what is recognized today as “typical German design.”

NIMEX AG is proud to be part of the Braun family. Braun is a German premium brand—some associate it with design, others with innovation and German engineering. For many, Braun simply stands for reliability, durability, and sustainability. But Braun is more than that. Especially in the watch and alarm clock segment, Braun aims to go beyond design. That doesn’t mean design has lost its importance—on the contrary, it is more relevant than ever.

Going beyond design means considering design in relation to human experiences, creating watches with details that truly make a difference in people’s lives, and crafting experiences that are recognized as the “Braun Moment.” In essence: “Designed to make a difference.”

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