Sector

The Sector brand was founded in 1973 in Italy as a sports watch brand with a strong and distinct identity, associated with the innovative message “NO LIMITS”.

The image of SECTOR is rooted in the values of the brand and the innovative message it conveys: indestructibility, adrenaline, and technological excellence, all combined with expert, purely Italian design.

After establishing itself in the sports watch business for modern and dynamic men and women, the brand successfully extended its name to the SECTOR Jewels collections for both men and women. In short, SECTOR NO LIMITS is about pushing boundaries and combining technical quality with sporting performance.

The Nimex AG has been distributing SECTOR NO LIMITS in Switzerland for over 10 years, with some interruptions. Thanks to great international sponsorships, the brand has had multiple MotoGP world champion Jorge Lorenzo and Moto2 world champion Franco Morbidelli as ambassadors. In Switzerland, Dominique “Domi 77” Aegerter and Paralympian Fabian Recher have also represented the brand.

SECTOR NO LIMITS gained legendary status in the 80s and 90s. On par with renowned brands like Breitling and TAG Heuer, SECTOR sparked emotions in many people. This tradition continues today under the Morellato Group, even in the modern era of the 2020s.

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